Google Instant-end of SEO?

A reporter (we believe he is from AdAge) attended the Google Q & A about Google Instant showed that the new search features tend to support major brands. This is not really surprising, because the brands might be preferred to the most frequently performed searches. After all, the brand has become big because people know them.
Want to learn more and try to Google Instant:

TRY INSTANT GOOGLE NOW!

iCrossing has a list of brands that appear when you enter each alphabet letter (not all brands, but also a lot):

• A for the Amazon (not Apple)
• B is for Bank of America
• M to MapQuest (not Microsoft)
• N to Netflix
• P for Pandora
• V for Verizon
• and Y for Yahoo

You must continue to remember it, that it is a personalized instant results. Google consider things account such as your location and your surfing habits when providing you with the results.

Google Instant NOT ALWAYS make things easier for small businesses, but it shows the great brands in every case where Google may also suggest a big brand. If users do a lot of local search, Google can display the results of the possibility of a more local (including small businesses) for those users, well ... Thus we speculate.






Steve Rubel says that Google's Instant make SEO is not relevant. "Here's what this means, "he said. "No two people will see the same web. Even if a search would do the trick - and everyone saw the same results. That's what makes Search Engine Optimization (SEO) work. Now, with this, everyone will start tweaking their search real-time. The reason for this is a game changer feedback or feedback. When you get feedback, you change your behavior, "he added.

He was not wrong about that, but we're not sure that Google's Instant make SEO is not relevant. Now that Google has been showing different results to different users for some time. This is really just an extension of that.

Business may want to try (and others to try it) to search for keywords that they hope other people will use it to search their site. See what comes up (keep in mind the personalization) and work from there. Easier said than done with hesitation, but it is something to consider. Think about what kind of person who would be interested in your product and what other possible types of searches they do. This is not a science, but again, maybe something worth considering. This could mean your customers know better, who can not be a bad thing too. Maybe that means asking them to take the survey. Maybe not.

Everything is not helping the case of organic SEO in the old debate between SEO vs. PPC. We'll give it Rubel.

Talking about the PPC, Google says that Google's Instant alter impressions count. "Maybe that this feature can increase or decrease the overall level of your impressions, " said Google's - and Friedman. "However, Google Instant ultimately can improve the quality of your clicks since then because it helps the user types demand a more direct link them with the answers they need. "

Trevor Claiborne of Google Analytics team says that the user may see some fluctuation Analytics in AdWords impressions and volume of traffic for organic keywords. "For example, you may find that certain keywords to receive significantly more or fewer impressions moving forward, "he said.

You must read this post on Google Webmaster Central blog. He said that the impressions were measured in three ways: the traditional way, when users click on a link that appears when they start typing, and when the user stops typing, and the results are displayed at least three seconds.

Sidenote: Google's Matt Cutts to consider Google's instant kill about SEO as a whole. "Almost every new change in Google produces the question 'Is X kills SEO? Here is a video I did last year, but still valid, "he said.




He says, but from time to time, it could change the SEO. "The search results will remain the same for a particular query, but the possibility that people will learn to search different from time to time," said Cutts. "For example, I recently observed a congressperson. With Instant Search, that's more noticeable to me that this congressperson has proposed an energy plan, so I refine my search to learn more, and quickly found myself reading the posts on this blog congressperson who have been in to the second page of search results. "

Google Instant Considerations for Search Marketing


Google Instant likely to become increasingly important to search marketing, because not only will roll out to more countries (it began in the United States and a few choice others), but it is coming to mobile and browser search box. Each of these factors will greatly improve how Instant results are often displayed.

Mobile factor actually has implications for Google to maintain a large number of mobile search in general. The better (and faster) for Google to provide results on each type of demand, the less reason users have to go into different applications to obtain certain information.

Google clearly states that the ranking remains the same with Google's instant, but it will change the way people search. This will affect their search behavior, and that search marketers should think more than ever. You should also consider that some people would just turn off the feature, leaving their openness to Google's standard results.