Keeping your blog interesting and updated is important if you want visitors coming back to your website. Here are nine ideas to help you improve your blog.
1. Change up your color theme. Get some feedback on how others react to your current color theme. Decide if it is time to update your website with a new color theme, or if there is another color theme that would better promote your website. You can also change your color theme seasonally or with the holidays. Changing the color theme periodically will keep your website looking fresh and new.
2. Update old content. Go through your old blog posts that received a good response and update them. Keep the original post, but add an update with new commentary, new research or just new information you have learned since originally writing it. Updating the content will boost your optimization, and then you can share the updated content through your social networks.
3. Introduce some guest bloggers. Introducing a fresh voice to your blog often helps. You’ll be gaining good karma by helping promote a fellow blogger, while also giving your readers a new perspective. Additionally, it will give you the opportunity to post new content without having to take the time to write new content.
4. Have critics weigh in on your website. If you aren’t sure how you can improve your website, start asking people. Have people, who aren’t your friends, look at your website and share their honest opinion.
5. Create an editorial calendar. While many bloggers like to be led by inspiration, this can lead to large gaps between posts or stressful nights of sitting up late and writing. Creating an editorial calendar will provide you with a solid road map for the weeks to come. If, during that time, you come up with a great new idea, you can still write a post and publish it. Then go back to following your editorial calendar.
6. Add a slide show or video. If all the content on your website is written, you can boost your site by adding some video or a slideshow. Many mobile users are showing a preference towards video content over written content because it is easier to take in new information while on the go.
7. Create a mass of new content. While you might follow a normal schedule of posting 3-5 new posts a week, brainstorm a list of possible topics. Once you have a list of 10 or 12 topics, write them all and publish them as soon as you are done. The influx of new content will give visitors a lot to mull over while visiting your website. It will also give you plenty of content to start sharing through social networks and bookmarking sites.
8. Focus on what differentiates you. There needs to be something that makes you stand out from your competition. You need to identify what differentiates you from the rest and promote that through your posts and social media. Readers need to know why they should read your blog, opposed to someone else’s within your niche.
9. Ask your readers to send in questions. This is a great tactic if you start feeling stuck or you aren’t sure what to write about. Create a post instructing your readers to post their questions in the comment section below the post. Let them know they can ask you anything they want and that you will go through and choose questions to answer in the coming weeks.
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